Ooma Business Blog

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A softphone is an app that you use to make phone calls, like Skype. Your calls are all made over the internet versus a copper landline attached to a desk phone. That’s just the beginning. Since you are using digital technology, a softphone gives you more than voice service.

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Considering shifting from a landline-based phone system to an internet-powered one is a lot like shopping for your first electric car after driving a gas-powered vehicle your entire life. You have lots of questions.

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The internet has empowered companies to connect with customers in ways previously unimaginable. This connectivity has advanced to include the ability to make and receive calls through virtual phone systems.

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Big business doesn’t typically start as a big business, it starts as a small business that’s been able to adapt and grow. Look around you, there are numerous businesses that have found ways to thrive over the years despite economic downturns, consumer preference shifts and technological advancements.

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Ah, spring is on the way. Flowers will bloom, the sun will shine, the birds will chirp and the bees will buzz. Spring isn’t just a new season for nature, however, it’s also a great opportunity to shake off some of that seasonal rust and jumpstart your business with spring sales ideas.

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Is it possible to grow your business in a downturn? It depends on where you look. Certainly, there are small businesses that do not make it through difficult times. On the other hand, some companies thrive by finding recession-proof products. If you’re looking for inspiration and ideas to get you through a short-term economic crisis, look at these business options.