Retail stores regardless of size and specialty, from local mom and pop hardware stores to large commercial chains, need to route customer calls quickly and efficiently. Hearing a busy signal or being on hold for long periods of time are a major source of customer frustration, which can translate to negative online reviews or word of mouth comments.
Brick and mortar businesses often have employees who move around the store or work in different areas. A retail phone system should have call forwarding and transfer capabilities so calls can be seamlessly redirected to the appropriate employee or department.
The business phone system should also be flexible and scalable to meet the changing needs of retail stores, when they expand or open additional locations. Robust reporting and analytics capabilities provide insights into call volumes, peak hours, call durations, and other metrics. This information can help retail store managers optimize staffing, identify trends, and make data-driven decisions to improve overall efficiency.