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Ooma vs. RingCentral

Technology has made great strides in keeping us connected, but in this fast-paced world, digital interconnectedness sometimes comes at a cost. On one hand, we all know how difficult it is to keep our personal and professional lives separate, and we’re often expected to answer work phone calls even on a Saturday afternoon while attending our kid’s soccer game.

Yet on the other hand, technology has also made it possible for us to stay connected to our work responsibilities while still being present in our personal lives and for our families. For example, you can host a business conference call from your home office and then immediately spend time with your children without ever having to commute back and forth from the office.

personal and work lives stay connected with home office

While life can get hectic, there is no shortage of products that promise to not only make your life easier but also bolster your productivity by seamlessly keeping you in touch with colleagues and your family no matter where you are.

One of the most popular, effective, affordable and flexible tools that can help keep you on the same page with all your most important contacts is VoIP phone service.

An Overview of VoIP

VoIP stands for voice over Internet protocol (also referred to as voice over IP, IP telephony or Internet telephony). To explain it simply, VoIP is an Internet-based telephone service. This means that instead of having your phone call’s audio transmitted through landlines or cell towers, VoIP technology works behind the scenes to deliver the phone call audio via the Internet.

In many ways, the experience of using a VoIP telephone system is the same as using a landline or a cell phone. When you’re using VoIP technology, your home or office phone will look and function just like a landline, and you can put a VoIP app on your cell phone so the calls can be routed over Wi-Fi or a data connection, saving you from using minutes on your mobile phone plan.

Like traditional phone services, VoIP phone services have a variety of features, ranging from voicemail to fax, caller ID and call waiting. Additionally, VoIP technology offers more than just phone service. Many VoIP services also come equipped with instant messaging, web and video conferencing, and the ability to transfer calls from desk phones to smartphones.

When selecting a VoIP service, you typically have three choices: computer to computer, ATA or IP phone. It’s best to first assess your needs and compare each choice, because they all have their advantages and disadvantages. It ultimately comes down to your budget and the features that best suit your specific needs.

Now that we’ve got the basics about VoIP technology out of the way, you probably want to look at the available phone services to see if a VoIP plan can work for you. To help make your decision easier, let’s look at two of the leaders in the VoIP industry — Ooma and RingCentral.

VoIP phone system at home for work

How Ooma Compares to RingCentral

Both Ooma Office and RingCentral are on the cutting edge of business phone service, providing scalable plans for businesses of any size, as well as accommodating the needs of today’s on-the-go workforce and mobile lifestyle.

While the two services do have some similarities in what they offer, there are differences in pricing, features, contract terms, service reliability, and customer service. Let’s look at the aspects of each phone service so you you can decide which one is best for your business.

Ooma vs. RingCentral – Plans and Costs

Regardless of how you want to use your VoIP phone service, the cost likely plays a large role in your decision making. Both Ooma and RingCentral are popular choices for enterprise-level VoIP phone service, but the two services have different costs.

With RingCentral, your cost per user ranges from $288 per year to $528, depending which features you select. With Ooma Office, plans are straightforward and all-inclusive, costing just $239 per user each year. That means your annual savings per user would be between $49 and $289. Depending on your staff size, those savings can really add up.

The biggest up-front cost with Ooma is the one-time hardware purchase of the Ooma Office base station, which retails for $199.99 with the current $50 discount promotion. This device works with your existing analog phones and also connects to IP handsets. Comparatively, RingCentral has options for renting equipment, which eliminates any initial hardware purchase. While the upfront cost of purchasing the Ooma hardware may be a deterrent for some, many businesses find that they actually pay less in the long run due to the lower monthly rate.

Additionally, the international dialing rates for both Ooma and RingCentral are significantly cheaper than the rates available through traditional phone service providers. So international callers will have even bigger savings.

Ooma vs. RingCentral – Features

After reviewing the pricing differences, you also want to go over the features that are provided by Ooma and RingCentral.

With Ooma, the basics, such as voicemail, extension dialing, caller ID and its reliable 911 services, are free. You’ll have unlimited calling within the U.S. and Canada, ring groups, music on hold, conference bridge, virtual fax and more. Ooma even offers digital call logs, multi-ring and modes for after hours.

Ooma also has a mobile app for Apple and Android users so you can receive calls and messages on your cell phone as though you were in the office. This presents a professional and seamless communications structure with no explanations for callers to use your personal line. Additionally, Ooma offers an advanced voice compression algorithm that reduces bandwidth consumption by 60% over standard VoIP technology.

No wonder Ooma Office has been rated #1 by PCMag for the past 4 years.

Historically, the focus of RingCentral’s VoIP service has been on larger businesses and the global workforce. And while Ooma Office was previously limited to 20 users per system, a recent upgrade has enabled it to now accommodate a range of users, from the self-employed to companies with hundreds of employees. This expansion makes Ooma a strong VoIP solution for businesses of any size that may be thinking of scaling their operations.

Like Ooma Office, RingCentral offers business features like a virtual receptionist, call logs, conferencing and a toll-free number. But RingCentral also offers integrations with business software Microsoft Office 365, Oracle, Salesforce and Zendesk. For businesses with enterprise-level software, phone service integrations can be a useful timesaver.

Ooma vs. RingCentral – Service and Quality

RingCentral’s VoIP service has previously earned the brand third place in PCMag’s 2016 VoIP Business Choice survey, but in the 2017 VoIP Business Choice survey, the company finished in 9th place. Users gave the service lower scores on reliability, and they noted that they needed a large amount of tech support.

Comparatively, Ooma reviewers have been nothing but impressed with its quality, cost, and customer service. In the same two surveys on VoIP business service, Ooma was the #1 pick both years. In fact, Ooma received the top score for all four years that the survey was conducted.

In addition, PCMag.com named Ooma, along with the Ooma Telo interface, an Editors’ Choice. PCMag’s Michael Muchmore went on to say, “Ooma is distinguished by super-easy setup, a spiffy tabletop adapter with a speaker, a user-friendly web interface, clear voice quality, and low cost — just about everything you’d want from an Internet-based landline replacement service.”

G.E. Miller of 20SomethingFinance.com, who has been using Ooma for seven years, boasts, “I have not had to call Ooma customer service for anything. Ever. The setup is easy, the hardware has worked beautifully, and the acoustics are incredibly clear. There was one time over the last year that service was down (for an hour or so), and Ooma was very respondent and transparent about what caused the problem and how they were going to fix it. I have zero complaints.”

When comparing the support provided by both Ooma and RingCentral, PCMag reported that 49% of RingCentral customers needed tech support, compared to only 15% of Ooma users. Both Ooma and RingCentral offer 24/7 chat support. Ooma Office phone support is available weekdays 8 a.m. to 8 p.m. EST and weekends from 11 a.m. to 8 p.m. Additionally, customers who have reviewed Ooma have found the customer service to be helpful and typically efficient at resolving any issues quickly and painlessly. And if there are any service disruptions, Ooma always keeps customers informed.


While both Ooma and RingCentral provide low-cost VoIP phone service that saves customers thousands of dollars when compared to traditional telephone services, Ooma has consistently been rated as the top VoIP service for businesses, as compared to the less positive reviews of RingCentral’s service. In fact, 72% of survey respondents would recommend Ooma Office to a colleague. In short, Ooma provides high-quality service that is consistent, reliable and flexible.


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Jim Gustke

Jim Gustke is a marketing and Internet veteran with a wealth of experience at the intersection of consumer and technology marketing. As Vice President of Marketing for Intuit, he helped lead the reinvention of Quicken and launch the first SaaS version of the popular personal finance software. Prior to Intuit, Mr. Gustke was responsible for business unit management, global branding and product marketing at Lexar Media, helping grow the flash memory company to over $850 million before its acquisition by Micron Technology. He also served as the founding Vice President of Marketing for Ofoto, an online photography service, acquired by Eastman Kodak in 2001. A pioneer in Internet marketing, he joined America Online in 1996 as the marketing leader for GNN, the company’s first Internet Service Provider, and in 1995 as a marketing manager at Polaroid Corporation he led the team that launched the company’s first corporate web site.

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