Buy One T21 Get One Free

Buy One T21
Get One Free

Run Your Business
From Anywhere

BUY NOW

Ooma Blog

The Most Addictive Apps Throughout the Years

By Thad White|Tuesday December 6, 2016

People are spending a lot of time and money on smartphone apps, and the numbers may surprise you. Did you know that 85% of smartphone usage is spent on apps? Did you realize that U.S. smartphone users access 26.7 apps per month?

Here’s a breakdown of what was downloaded, how it was used and how much money was spent.
most addictive apps

Time Spent

App usage has been increasing steadily each year. In 2012, users spent on average 23 hours and 2 minutes using apps each month. This increased to 30 hours and 15 minutes in 2013, 37 hours and 28 minutes in 2014, and then jumped to 68 hours and 12 minutes in 2015.

And this time was concentrated around just a few apps. Users spend almost 4 out of every 5 app minutes within their top 3 apps.
The most popular app categories based on usage are:social networking (29%), radio (15%), games (11%), multimedia (6%), chat (6%), music (4%), retail (3%) and news/information (3%); all others amount to 23% combined.

Just a few apps gain significant market penetration as well. 70% percent of all usage is concentrated in the top 200 apps available to consumers.

Downloads

In 2015, there were 50 billion apps downloaded on the Android platform and 25 billion downloaded on iOS.

The most popular apps of 2015 were Facebook (127 million unique users), YouTube (98 million), Facebook Messenger (96 million), Google Search (95 million), Google Play (90 million), Google Maps (88 million), Gmail (75 million), Instagram (55 million), Apple Music (54.5 million) and Apple Maps (46 million).

Notably, 3 of the top 10 apps are owned by Facebook and 5 are owned by Google.

In 2014, the most popular apps were Facebook (118 million unique users), Google Search (91 million), YouTube (88 million), Google Play (85 million), Google Maps (79 million), Gmail (72 million), Facebook Messenger (54 million), Google+ (78 million), Instagram (44 million) and Music, including iTunes Radio and iCloud (43 million).

In 2013, the most popular apps were Facebook (103 million unique users), Google Search (76 million), Google Play (74 million), YouTube (72 million), Google Maps (69 million), Gmail (64 million), Instagram (32 million), Apple Maps (32 million), Stocks (31 million) and Twitter (31 million).

You may be surprised that Candy Crush and other games are not included in these lists of the most popular apps. While gaming represents 11% of time spent, the category is fragmented by many popular games. Therefore, no gaming apps appear in the annual top 10 lists.

Money

In just 2 years, app spending doubled. In 2013, spending was $10 billion, and in 2015, it spiked to $20 billion.

The average iPhone user spent $35 on apps in 2015 (including downloaded apps and in-app purchases). Gaming apps accounted for 71% of all spending. Music-related app purchases clocked in at only 10% of spending. Social networking was just 5% of spending, and entertainment was 3% of spending.

While social networking tops the charts for both downloads and time spent using apps, games are where people are spending money. The top-grossing games are: Game of War: Fire Age, Clash of Clans, Mobile Strike, Candy Crush Saga, Clash Royale, Pokémon GO, Fate/Grand Order, Candy Crush Soda Saga and DoubleDown Slots & Casino.

Paste this Image on Your Site!
Simply copy and paste the code below and you can share this infographic on your site:


Sources:

http://www.nielsen.com
https://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
http://www.businessofapps.com/app-usage-statistics-2015/
http://qz.com/481245/these-are-the-25-most-popular-2015-mobile-apps-in-america/
http://time.com/4169153/apple-app-store-stats-2015/
https://sensortower.com/blog/revenue-per-iphone-2015
https://thinkgaming.com/

Ooma Telo White image

Ooma Telo White

Free Home Phone Service
Free Shipping
MSRP:
Ooma Telo Air image

Ooma Telo Air

Free Home Phone Service
Free Shipping
Ooma Business Starter Pack

Ooma Phone Business Starter Pack

Comes with:
– 1 Ooma Office Base Station
– 2 Wireless extensions
*Compatible with existing analog phones

VoIP Home Phone Service.
For FREE!*

Ranked #1 Phone Service
MSRP:  
$99.99
One-time purchase.
*You only pay applicable taxes and fees
Ooma Telo in black with blue icons.

Ooma

Ooma is a leading free VoIP provider that lets you enjoy all of the great home calling features you love, for free – all you pay are applicable taxes and fees.

Make the switch to Ooma and start making free VoIP calls within minutes. Ooma comes with basic features you’ve grown accustomed to like call waiting, caller-ID, voicemail, call logs, and more. Yet, we also have a few free VoIP service features you might not expect, like the ability to make hands-free calls with Amazon Alexa.

Our DIY setup will have you making free VoIP calls in 15 minutes or less, and you can keep your existing home phone number. Learn more about how much you can save by making the switch to Ooma’s award-winning home phone service.

We couldn’t possibly make it any clearer

Here’s how the magic happens:

Advanced voice compression

Ooma uses an advanced voice compression algorithm that reduces bandwidth consumption by 60% over standard VoIP technology.

Wire-speed QoS

Ooma prioritizes voice packets without slowing down the rest of your network so you can enjoy crystal-clear calls even while uploading video clips.

Encrypted calls

Ooma takes your privacy seriously. We use the same encryption technology governments use to protect classified data (which makes Ooma even safer than your old landline).

Adaptive Redundancy

Packet loss causes phone calls to sound stuttered or garbled with standard VoIP technology. Ooma detects packet loss before you even hear it and automatically deploy redundant packets to boost the clarity of your phone call.

HD Voice

Ooma HD Voice technology doubles the fidelity of your phone calls. When you and the other caller use an Ooma handset, or any HD compatible phone, your voice will sound more natural than ever.

Easy Setup

Takes less than 15 minutes.

Phone system set up diagram.
Diagram for phone system setup.

Watch Ooma Telo in action in these featured TV ads

Ooma Telo Reviews:

Based on 2,192 reviews

Ooma Telo

Ooma Telo

Get crystal-clear nationwide calling for free with the Ooma Telo Base Station. All you pay are applicable taxes and fees. [..more]

Risk-free 30-day return
+Free Shipping

Price: $99.99

Add to Cart »

Ooma Telo

Ooma Telo Air

Make your home phone go wireless. This device’s easy app-based setup allows you to place the Ooma Telo Air anywhere and connect through wifi. You can also pair the device to your phone using Bluetooth. [..more]

Risk-free 30-day return
+Free Shipping

Price: $129.99

Add to Cart »

Ooma Telo + HD Handset

Ooma Telo + Handset

Purchase an Ooma Telo an a compatible HD3 handset to get the full PureVoice HD experience. Enjoy advanced calling features and free home phone service. [..more]

Risk-free 30-day return
+Free Shipping

Price: $149.98

Add to Cart »

Linx and Telo phone system.

Ooma Telo + Linx

The combination of the Ooma Telo and the Ooma Linx means you can connect additional phones or fax machines throughout your home. [..more]

Risk-free 30-day return
+Free Shipping

Price: $149.98

Add to Cart »

Ooma Office VoIP Phone

Ooma Telo + Home Security

Connect your home phone with your DIY home security system. This bundle includes the Telo Base Station, a Motion Sensor and two Door & Window Sensor.[..more]

Risk-free 30-day return
+Free Shipping

Price: 
$179.97

Add to Cart »

Ooma Office VoIP Phone

Crystal-Clear International Calling

Get the #1 rated internet home phone service with affordable plans low-cost international calling. This purchase includes a Telo Base Station and the Unlimited World Plan. [..more]

Risk-free 30-day return
+Free Shipping

Includes: World Plan at $9.99/month + one-time purchase of Ooma Telo at $99.99

Add to Cart »