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Tips for Optimizing Online Presence

By Anat Hazanchuk|Thursday May 30, 2019

In this day and age when numerous transactions are done online, more and more businesses need to embrace technology and adapt to change. If your target market spends a lot of time on their smartphones, laptops, and other mobile devices, it makes sense to ensure that they will find your business there. It’s likely that your competitors are also taking steps to establish a presence online – if they haven’t already done so.

It’s not enough to have an online presence. To stand out from your competition, your business should have a strong foundation in the digital space. Not only does this boost your reputation but it also increases credibility and demonstrates your expertise in the industry. It likewise helps in reaching a broader market and makes it much more convenient for people to know more about the products or services that you offer. Eventually, this can lead to new customers and make them loyal to your brand.

So how can you optimize your business’ online presence? Here are 4 tips to help you stand out from the crowd:

  • Make sure that your business website is optimized. Creating and running a website is one of the obvious thing business owners need to do to establish an online

This is where you will highlight your products or services, experience in the industry, a bit of background, client or customer testimonials, and contact details. You can also have a section for news or updates about your offerings, as well as articles or blog posts related to what you offer. Bear in mind that your website should be user-friendly and

mobile-friendly. Be clear about what you want people to do and make it easy for them to reach out to you if they have any questions. Other functions or features can be added based on the requirements of the business. For instance, some include customized online calculators or basic assessments.

  • Consider guest blogging and email marketing. There are so many online strategies that you can take to make your online presence known, but guest blogging and email marketing are consistently an approach most digital marketers take.
  • Guest blogging – Relevant content plays a huge role in optimizing your online presence, and being a guest author to a well-known site or popular blog significantly helps improve your credibility in the industry. Sharing your knowledge, instead of writing just to get links, is essential in reaching a broader Keep in mind that the sites that will host your content usually have more followers than your website, so guest blogging in those sites enables you to introduce your business on a much bigger scale. If you contributed relevant content, readers would be more likely to visit your business website, and you may be able to turn them into customers.
  • Email marketing – This is another useful tool to optimize your business’ online A lot of people rely on emails to stay up-to-date and handle their online transactions, so it’s an ideal platform to reach out to your customers and attract new ones. A campaign can include sending customized messages to prospects, giving incentives or rewards to loyal customers, and sending surveys or feedback forms for their purchases to help you gain more information about your target audience.
  • Provide better customer service with a live chat feature. For better or worse, customers have a lot to say about a product or They may want to leave their feedback for the items they liked, complain about a particular service, ask questions about a product, or find out where your physical office is. Most companies have a customer service center with live agents, but more and more businesses are adding a live chat feature. This enables you to address customers’ concerns right away. Otherwise, they may get frustrated or disappointed – and you certainly don’t want unhappy customers. Also, live chat helps you to improve your conversion rate. Since potential customers can quickly get answers to their inquiries, they will be more likely to buy a product or a service.
  • Carry cyber insurance. Does your business collect credit card information, keep details of employees digitally, store personal data of prospects and customers on a database, or use technology on day-to-day activities? If so, then you should make cyber insurance a priority.

In this digital age, data protection and security have become even more critical. Businesses that store personal information of customers or clients cannot afford to be complacent when it comes to protecting their data. Exposure of sensitive information can lead to claims that will result in significant financial losses as well as damage to your business reputation. One survey found that over half of U.S businesses experience a cyber hack in 2017, and more than 70% of those had to shell out over $5,000 to investigate and deal with the consequences of a data breach. With cyber insurance, your business will be protected. Make sure you just a trusted insurance agent who will make buying a policy as painless as possible. They will walk you through the process to make sure you get the policy that’s best for your business. You can get an instant quote on cyber insurance or any other your business might need.

By Emily Lazration, CoverWallet

Emily is the Content Marketing Specialist at CoverWallet, a tech company that makes it easy for businesses to understand, buy and manage commercial insurance online.

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