Buy One T21 Get One Free

Buy One T21
Get One Free

Run Your Business
From Anywhere

BUY NOW

Ooma Blog

Tips for Optimizing Online Presence

By Anat Hazanchuk|Thursday May 30, 2019

In this day and age when numerous transactions are done online, more and more businesses need to embrace technology and adapt to change. If your target market spends a lot of time on their smartphones, laptops, and other mobile devices, it makes sense to ensure that they will find your business there. It’s likely that your competitors are also taking steps to establish a presence online – if they haven’t already done so.

It’s not enough to have an online presence. To stand out from your competition, your business should have a strong foundation in the digital space. Not only does this boost your reputation but it also increases credibility and demonstrates your expertise in the industry. It likewise helps in reaching a broader market and makes it much more convenient for people to know more about the products or services that you offer. Eventually, this can lead to new customers and make them loyal to your brand.

So how can you optimize your business’ online presence? Here are 4 tips to help you stand out from the crowd:

  • Make sure that your business website is optimized. Creating and running a website is one of the obvious thing business owners need to do to establish an online

This is where you will highlight your products or services, experience in the industry, a bit of background, client or customer testimonials, and contact details. You can also have a section for news or updates about your offerings, as well as articles or blog posts related to what you offer. Bear in mind that your website should be user-friendly and

mobile-friendly. Be clear about what you want people to do and make it easy for them to reach out to you if they have any questions. Other functions or features can be added based on the requirements of the business. For instance, some include customized online calculators or basic assessments.

  • Consider guest blogging and email marketing. There are so many online strategies that you can take to make your online presence known, but guest blogging and email marketing are consistently an approach most digital marketers take.
  • Guest blogging – Relevant content plays a huge role in optimizing your online presence, and being a guest author to a well-known site or popular blog significantly helps improve your credibility in the industry. Sharing your knowledge, instead of writing just to get links, is essential in reaching a broader Keep in mind that the sites that will host your content usually have more followers than your website, so guest blogging in those sites enables you to introduce your business on a much bigger scale. If you contributed relevant content, readers would be more likely to visit your business website, and you may be able to turn them into customers.
  • Email marketing – This is another useful tool to optimize your business’ online A lot of people rely on emails to stay up-to-date and handle their online transactions, so it’s an ideal platform to reach out to your customers and attract new ones. A campaign can include sending customized messages to prospects, giving incentives or rewards to loyal customers, and sending surveys or feedback forms for their purchases to help you gain more information about your target audience.
  • Provide better customer service with a live chat feature. For better or worse, customers have a lot to say about a product or They may want to leave their feedback for the items they liked, complain about a particular service, ask questions about a product, or find out where your physical office is. Most companies have a customer service center with live agents, but more and more businesses are adding a live chat feature. This enables you to address customers’ concerns right away. Otherwise, they may get frustrated or disappointed – and you certainly don’t want unhappy customers. Also, live chat helps you to improve your conversion rate. Since potential customers can quickly get answers to their inquiries, they will be more likely to buy a product or a service.
  • Carry cyber insurance. Does your business collect credit card information, keep details of employees digitally, store personal data of prospects and customers on a database, or use technology on day-to-day activities? If so, then you should make cyber insurance a priority.

In this digital age, data protection and security have become even more critical. Businesses that store personal information of customers or clients cannot afford to be complacent when it comes to protecting their data. Exposure of sensitive information can lead to claims that will result in significant financial losses as well as damage to your business reputation. One survey found that over half of U.S businesses experience a cyber hack in 2017, and more than 70% of those had to shell out over $5,000 to investigate and deal with the consequences of a data breach. With cyber insurance, your business will be protected. Make sure you just a trusted insurance agent who will make buying a policy as painless as possible. They will walk you through the process to make sure you get the policy that’s best for your business. You can get an instant quote on cyber insurance or any other your business might need.

By Emily Lazration, CoverWallet

Emily is the Content Marketing Specialist at CoverWallet, a tech company that makes it easy for businesses to understand, buy and manage commercial insurance online.

Ooma Telo White image

Ooma Telo White

Free Home Phone Service
Free Shipping
MSRP:
Ooma Telo Air image

Ooma Telo Air

Free Home Phone Service
Free Shipping
Ooma Business Starter Pack

Ooma Phone Business Starter Pack

Comes with:
– 1 Ooma Office Base Station
– 2 Wireless extensions
*Compatible with existing analog phones

VoIP Home Phone Service.
For FREE!*

Ranked #1 Phone Service
MSRP:  
$99.99
One-time purchase.
*You only pay applicable taxes and fees
Ooma Telo in black with blue icons.

Ooma

Ooma is a leading free VoIP provider that lets you enjoy all of the great home calling features you love, for free – all you pay are applicable taxes and fees.

Make the switch to Ooma and start making free VoIP calls within minutes. Ooma comes with basic features you’ve grown accustomed to like call waiting, caller-ID, voicemail, call logs, and more. Yet, we also have a few free VoIP service features you might not expect, like the ability to make hands-free calls with Amazon Alexa.

Our DIY setup will have you making free VoIP calls in 15 minutes or less, and you can keep your existing home phone number. Learn more about how much you can save by making the switch to Ooma’s award-winning home phone service.

We couldn’t possibly make it any clearer

Here’s how the magic happens:

Advanced voice compression

Ooma uses an advanced voice compression algorithm that reduces bandwidth consumption by 60% over standard VoIP technology.

Wire-speed QoS

Ooma prioritizes voice packets without slowing down the rest of your network so you can enjoy crystal-clear calls even while uploading video clips.

Encrypted calls

Ooma takes your privacy seriously. We use the same encryption technology governments use to protect classified data (which makes Ooma even safer than your old landline).

Adaptive Redundancy

Packet loss causes phone calls to sound stuttered or garbled with standard VoIP technology. Ooma detects packet loss before you even hear it and automatically deploy redundant packets to boost the clarity of your phone call.

HD Voice

Ooma HD Voice technology doubles the fidelity of your phone calls. When you and the other caller use an Ooma handset, or any HD compatible phone, your voice will sound more natural than ever.

Easy Setup

Takes less than 15 minutes.

Phone system set up diagram.
Diagram for phone system setup.

Watch Ooma Telo in action in these featured TV ads

Ooma Telo Reviews:

Based on 2,192 reviews

Ooma Telo

Ooma Telo

Get crystal-clear nationwide calling for free with the Ooma Telo Base Station. All you pay are applicable taxes and fees. [..more]

Risk-free 30-day return
+Free Shipping

Price: $99.99

Add to Cart »

Ooma Telo

Ooma Telo Air

Make your home phone go wireless. This device’s easy app-based setup allows you to place the Ooma Telo Air anywhere and connect through wifi. You can also pair the device to your phone using Bluetooth. [..more]

Risk-free 30-day return
+Free Shipping

Price: $129.99

Add to Cart »

Ooma Telo + HD Handset

Ooma Telo + Handset

Purchase an Ooma Telo an a compatible HD3 handset to get the full PureVoice HD experience. Enjoy advanced calling features and free home phone service. [..more]

Risk-free 30-day return
+Free Shipping

Price: $149.98

Add to Cart »

Linx and Telo phone system.

Ooma Telo + Linx

The combination of the Ooma Telo and the Ooma Linx means you can connect additional phones or fax machines throughout your home. [..more]

Risk-free 30-day return
+Free Shipping

Price: $149.98

Add to Cart »

Ooma Office VoIP Phone

Ooma Telo + Home Security

Connect your home phone with your DIY home security system. This bundle includes the Telo Base Station, a Motion Sensor and two Door & Window Sensor.[..more]

Risk-free 30-day return
+Free Shipping

Price: 
$179.97

Add to Cart »

Ooma Office VoIP Phone

Crystal-Clear International Calling

Get the #1 rated internet home phone service with affordable plans low-cost international calling. This purchase includes a Telo Base Station and the Unlimited World Plan. [..more]

Risk-free 30-day return
+Free Shipping

Includes: World Plan at $9.99/month + one-time purchase of Ooma Telo at $99.99

Add to Cart »