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5 Reasons Small Businesses Should Use Social Media

AMan Writing and Planning Social Media Conceptss a business owner, you are probably wondering how much time you should be investing in social media. Is it even worth all the time and effort? The answer is YES and here are 5 reasons why:

1. Social media can reduce your overall marketing costs

Social networks are a cost-effective way to get your small business in front of both your current customers as well as prospective customers. Consider starting off with a small budget to boost your posts on Facebook to target consumers by specific demographics, keywords, and interests. This will help increase your awareness and the reach of your messaging.

2. Offer better customer service

One of the first places people go to voice their comments, concerns, and questions is Twitter and Facebook. You can quickly answer customers in a public format that lets other customers see the quality of your customer service.

3. Create a voice

Social media is a great way to display your business’s personality. You can do so by sharing behind-the-scene information about you, your employees, your workspace, and more. Remember, you don’t always want to have a sales tone! When you humanize your small business in this way, it makes it easier for consumers to connect with you and develop loyalty.

4. Make yourself visible

Often times, if you are not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors. Try posting several times a week on the various platforms where your audience is present to remind them of your business. Remember fish where the fish are!

5. Build loyalty and trust

Allowing your customers to share their stories about their experience with your small business on social media is a wonderful form of word-of-mouth marketing. So when customers rave about you to their friends and family, it not only boosts your online reputation, but it increases the chances that someone else is going to give you a shot next time they need your services.

Start with just a few minutes a day, and you will soon see a difference!

Want to see some examples? Connect with us on our social channels today!  Facebook, Twitter, LinkedIn

 

Written by: Anat Hazanchuk, Social Media Marketing Manager at Ooma

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Anat Hazanchuk

Anat is the Sr. Social Media Marketing Manager at Ooma. With over seven years of experience in Social Media, her early adoption of popular social media platforms allows her to stay one step ahead in the social media realm. Her experience, goal-oriented personality, and understanding of engagement and metrics lead her to create social media solutions that provide measurable results. Anat holds a BS in Marketing and a minor in Communications from Arizona State University.

3 Comments

  1. Cody Charles Deegan
    February 9, 2016    

    Small business who uses social media as part of their business process would have more chances of gaining market reach for brand awareness purposes.

    • Team Ooma
      February 17, 2016    

      Couldn’t agree more Cody!

  2. Jordan
    February 26, 2016    

    Great points here! Social media allows all businesses, no matter how small, find an audience they might not have been able to reach in more “traditional” ways of marketing. Thanks for sharing this!

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