Aa business owner, you are probably wondering how much time you should be investing in social media. Is it even worth all the time and effort? The answer is YES and here are 5 reasons why:
1. Social media can reduce your overall marketing costs
Social networks are a cost-effective way to get your small business in front of both your current customers as well as prospective customers. Consider starting off with a small budget to boost your posts on Facebook to target consumers by specific demographics, keywords, and interests. This will help increase your awareness and the reach of your messaging.
2. Offer better customer service
One of the first places people go to voice their comments, concerns, and questions is Twitter and Facebook. You can quickly answer customers in a public format that lets other customers see the quality of your customer service.
3. Create a voice
Social media is a great way to display your business’s personality. You can do so by sharing behind-the-scene information about you, your employees, your workspace, and more. Remember, you don’t always want to have a sales tone! When you humanize your small business in this way, it makes it easier for consumers to connect with you and develop loyalty.
4. Make yourself visible
Often times, if you are not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors. Try posting several times a week on the various platforms where your audience is present to remind them of your business. Remember fish where the fish are!
5. Build loyalty and trust
Allowing your customers to share their stories about their experience with your small business on social media is a wonderful form of word-of-mouth marketing. So when customers rave about you to their friends and family, it not only boosts your online reputation, but it increases the chances that someone else is going to give you a shot next time they need your services.
Start with just a few minutes a day, and you will soon see a difference!
Written by: Anat Hazanchuk, Social Media Marketing Manager at Ooma