Ooma vs. RingCentral

Jim Gustke profile image April 20, 2018 | 6 min read

Technology has made great strides in communication, but in this fast-paced world, digital interconnectedness sometimes comes at a cost. On one hand, we all know how difficult it is to keep our personal and professional lives separate, and we’re often expected to answer work phone calls even on the weekends.

On the other hand, technology has also made it possible to take care of work responsibilities while still being present in our personal and family lives. For example, today you can host a business conference call from your home office and then immediately spend time with your children without ever having to commute back and forth from the office.

While life can get hectic, there are many products that can bolster your productivity by seamlessly keeping you in touch with colleagues and family no matter where you are. VoIP phone service is one of the most popular, effective, affordable and flexible tools that can help keep you on the same page with all of your most important contacts.

An Overview of VoIP

VoIP stands for voice over internet protocol (also referred to as voice over IP, IP telephony or Internet telephony). To put it simply, VoIP is an internet-based telephone service. Instead of having your audio transmitted through landlines or cell towers, VoIP technology works behind the scenes to deliver phone call audio via the internet.

Using a VoIP telephone system is very similar to using a landline or a cell phone. When you’re using VoIP technology, your home or office phone will look and function just like a landline. You can also use a VoIP app on your cell phone so the calls are routed over a Wi-Fi or data connection, saving you from using minutes on your mobile phone plan.

Like traditional phone services, VoIP technology includes a variety of features, ranging from voicemail to fax, caller ID and call waiting. Additionally, VoIP technology offers more than just phone service. Many VoIP services also come equipped with instant messaging, web and video conferencing, and the ability to transfer calls from desk phones to smartphones.

When selecting a VoIP service, you typically have three choices: computer to computer, ATA, or IP phone. It’s best to first assess your needs and compare each choice, because they all have their advantages and disadvantages. It ultimately comes down to your budget and the features that best suit your specific needs.

Now that we’ve got the basics about VoIP technology out of the way, you probably want to look at the available phone services to see if a VoIP plan can work for you. To help make your decision easier, let’s look at two of the leaders in the VoIP industry — Ooma and RingCentral.

How Ooma Compares to RingCentral

Both Ooma Office and RingCentral are on the cutting edge of business phone service, providing scalable plans for companies of any size. Both Ooma and RingCentral also accommodate the needs of today’s on-the-go workforce and mobile lifestyle.

While the two services do have some similarities, there are differences in pricing, features, contract terms, reliability, and customer service. Let’s look at the aspects of each phone service so you can decide which one is best for your business.

Ooma vs. RingCentral – Plans and Costs

Regardless of how you want to use your VoIP phone service, pricing likely plays a large role in your decision making. Both Ooma and RingCentral are popular choices for business VoIP, but come with different costs.

With RingCentral, the cost per user changes based on the number of users you have, the types of features you want, and how frequently you want to pay. For example, annual pricing as of March 2018 for a team of five with monthly payments would cost between $1,799.40 and $3,599.40, depending on which plan you select.

With Ooma Office phone systems, plans are straightforward and affordable, starting at $239.40 per user each year, which equates to $1,197 for a team of five. So in this scenario, your annual savings per user would be between $120.48 and $480.48.

Ooma RingCentral business phone costs

Additionally, the international dialing rates for both Ooma and RingCentral are significantly cheaper than the rates available through traditional phone service providers. So international callers using VoIP will have even bigger savings.

Ooma vs. RingCentral – Features

After reviewing the pricing differences, you also want to go over the features that are provided by Ooma and RingCentral.

With Ooma, the basics, such as voicemail, extension dialing, caller ID and its reliable 911 services, are free. You’ll have unlimited calling within the U.S. and Canada, ring groups, music on hold, conference bridge, virtual fax and more. Ooma even offers digital call logs, multi-ring and modes for after hours.

Ooma also has a mobile app for Apple and Android users so you can receive calls and messages on your cell phone as though you were in the office. This presents a professional and seamless communications structure with no explanations for callers to use your personal line. Additionally, Ooma offers an advanced voice compression algorithm that reduces bandwidth consumption by 60% over standard VoIP technology.

Ooma Office Mobile App business calls

No wonder Ooma Office has been rated #1 by PCMag for the past 6 years.

Historically, the focus of RingCentral’s VoIP service has been on larger businesses and the global workforce. And while Ooma Office was previously limited to 20 users per system, a recent upgrade has enabled it to now accommodate a range of users, from the self-employed to companies with hundreds of employees. This expansion makes Ooma a strong VoIP solution for businesses of any size that may be thinking of scaling their operations.

Like Ooma Office, RingCentral offers business features like a virtual receptionist, call logs, conferencing and a toll-free number. But RingCentral also offers integrations with business software Microsoft Office 365, Oracle, Salesforce and Zendesk. For businesses with enterprise-level software, phone service integrations can be a useful timesaver.

Ooma vs. RingCentral – Service and Quality

In the past five years, RingCentral’s VoIP service has been ranked in 9th place, 2nd place, and two times it was 6th place. 

Comparatively, Ooma reviewers have been nothing but impressed with its quality, cost, and customer service. In fact, Ooma has been the #1 pick in PC Magazine’s Business Choice awards for all 9 years that the survey was conducted. 

Ooma versus RingCentral phone quality

In addition, PCMag.com named Ooma, along with the Ooma Telo interface, an Editors’ Choice. PCMag’s Michael Muchmore went on to say, “Ooma is distinguished by super-easy setup, a spiffy tabletop adapter with a speaker, a user-friendly web interface, clear voice quality, and low cost — just about everything you’d want from an Internet-based landline replacement service.”

G.E. Miller of 20SomethingFinance.com, who has been using Ooma for seven years, boasts, “I have not had to call Ooma customer service for anything. Ever. The setup is easy, the hardware has worked beautifully, and the acoustics are incredibly clear. There was one time over the last year that service was down (for an hour or so), and Ooma was very respondent and transparent about what caused the problem and how they were going to fix it. I have zero complaints.”

Ooma Office offers 24/7 chat support, and phone support is available weekdays 8 a.m. to 8 p.m. EST and weekends from 11 a.m. to 8 p.m. Additionally, customers who have reviewed Ooma have found the customer service to be helpful and typically efficient at resolving any issues quickly and painlessly. And if there are any service disruptions, Ooma always keeps customers informed.


While both Ooma and RingCentral provide low-cost VoIP phone service that saves customers thousands of dollars when compared to traditional telephone services, Ooma has consistently been rated as the top VoIP service for businesses, as compared to the less positive reviews of RingCentral’s service. In fact, 69 percent of survey respondents would recommend Ooma Office to a colleague. In short, Ooma provides high-quality service that is consistent, reliable and flexible.

Note: Prices, offers, and comparisons are as of March 2018

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