What Are The Most Popular Apps Among Ooma Customers?
By Thad White|Tuesday September 4, 2018
The right mobile app can help you be more connected, more productive, or even more interesting.
Ooma’s mobile apps allow users to have remote phone and home security functionality, and Ooma’s app users are pretty smart for making the most of their service. What other apps do they use?
Read on to get insight into the digital tools of other Ooma users; you might discover new apps that you’d like to try.
Most Popular Mobile Apps
To identify the most popular apps that people use in conjunction with Ooma apps, a select group of Ooma insiders was asked to share their mobile home screens.
What apps, other than Ooma, were most popular among users?
Chrome (iOS, Android): The popular web browser is the top choice on mobile devices. However, some users had multiple browsers downloaded. Outside of the top browsers, Opera’s VPN browser was a popular choice.
Amazon Alexa (iOS, Android): With Amazon devices dominating the smart home device market, the Amazon Alexa app is very popular among Ooma mobile users. Compared to Google Home, the Alexa had 71 percent of downloads and Google Home had 29 percent. How many Alexa users have tried placing hands-free Ooma calls using their Echo Connect?
Amazon ShoppingiOS, Android): Many people have downloaded apps for their favorite stores, but the Amazon Shopping app has by far exceeded the rest, appearing as both clickable icons and partial screen widgets on people’s homepages.
Amazon Music (iOS, Android): For music app downloads, Amazon wins again, but this time it was a tighter race among the other streaming services.
Downloaded music apps:
Amazon Music: 33 percent
iTunes: 29 percent
Spotify: 24 percent
Pandora: 14 percent
Facebook: As expected, Facebook led as the top downloaded social media app, but it was a relatively narrow margin.
Social media app downloads:
Facebook: 30 percent
Twitter: 25 percent
LinkedIn: 23 percent
Pinterest: 10 percent
Snapchat: 7 percent
Nextdoor: 5 percent
Useful App Suggestions
Ooma users have curated their own collection of mobile apps that they like. Want some insider tips on apps that you might want to try? Check out these selected apps that are used alongside Ooma apps.
My TSA: To help you get through the airport’s security line at top speeds, the TSA’s mobile app provides data on historical airport traffic as well as crowd-sourced info on current wait times.
Duo Mobile (iOS, Android): This mobile app works with Duo Security for using two-factor authentication to secure applications and web services.
Waze (iOS, Android): With crowd-sourced navigation info, the app can help you avoid traffic and adjust routes in real-time.
Speedcheck: Check the network speeds of your home Wi-Fi, cellular connection, or public hotspot by using this internet speed test.
Merlin Bird ID: Drawing on data from more than 500 million observations, this bird ID app helps you identify a bird through either a step-by-step set of questions or by photo ID.
Bubble Level: Whether you’re hanging a picture frame or want to check the pool table, you can use your mobile phone as a level.
Have You Tried Ooma’s Mobile Apps?
As explained in the Ooma App Guide, mobile apps are available for each product and service. Are you using Ooma apps with your Ooma services?
Ooma Telo setup app (iOS, Android): If you’re just getting started with Ooma, use the setup app for activating your Telo Air and configuring the device. Also, this app can be helpful for remotely checking the status of your Telo.
Ooma Home Security app (iOS,Android): Users of Ooma’s smart home security system can remotely monitor their homes with this app. For those considering home security, check out the beginner’s guide to DIY home security for a helpful explanation of your options.
Ooma Butterfleye app : Remotely access your Ooma Butterfleye security camera with this app to access its advanced facial recognition features. For maximum functionality, learn how the Ooma Butterfleye camera can work with both the Ooma Butterfleye app and the Ooma Home app.
Thad is the Vice President of Product Management at Ooma, responsible for driving great user experiences across Ooma’s portfolio of hardware devices, mobile apps, and services. Thad has more than 20 years experience building and managing consumer tech products at leading tech companies including Yahoo!, BlackBerry, and 3jam (acquired by Skype). He has worked on messaging and communications products used by hundreds of millions of people worldwide. Thad holds a BA from Rice University in cognitive science and linguistics.
Loyal customers are critical to business success because they tend to be a source of repeat business. According to The Loyalty Report 2018, “Loyalty programs that establish positive emotional connections with Members see 27% more of their Membership increasing their spend with the Brand.” This research tells us that building customer loyalty can lead to more spending.
Loyalty programs vs. improving customer experience: Designing your approach
There are different approaches to building customer loyalty. Some companies use loyalty program cards, bonus offers and other incentives. You might offer access to special deals like CVS or take 5% off the purchase price like Target. You might even give some or part of your product away for free, like airlines that provide free flights through their loyalty programs. What if your small business isn’t interested or able to offer these kinds of loyalty programs?
There is another way to encourage loyal customers to keep giving you repeat business. Gather customer feedback through a phone survey and then use that data to improve the customer experience. When customers see that the business owner has acted on their feedback, they may feel inspired to return to that business. That means more revenue for the bottom line. You just need a fast and straightforward way to conduct a customer satisfaction survey. That’s where a focused business phone survey comes in.
Why increasing customer loyalty with a phone survey is a good choice.
Organizing a customer satisfaction survey by phone offers notable advantages compared to other methods. While a net promoter survey can give you interesting data, there is no conversational element involved. Further, using the net promoter survey approach effectively requires a certain degree of specialized training in the net promoter methodology.
You might also consider online customer surveys. Surveying your email list or website is worth attempting. Depending on the size of your email list or website traffic, you might be able to get a large number of survey responses. The challenge with online customer surveys is that you will have to spend a lot of time reviewing the data to find insights. There is no way to ask a customer to clarify their survey responses or provide an example.
Conducting a customer satisfaction survey by phone gives you the best of both worlds. You can ask questions and get survey responses. However, you also have the opportunity to provide the human touch. For instance, you may hear a customer complain about a lost or delayed order. When you hear about a problem during a phone survey, you can gather all the necessary details to make the situation right with the customer.
How to increase customer loyalty with a phone survey step by step.
The following steps give you a starting point to create a simple customer satisfaction survey. Over the course of a month, you could gather a significant amount of insights to improve your customer service by calling five to 10 customers per day.
Define your customer satisfaction survey goals.
Before calling a single customer, reflect on your business goals. Are you seeking to improve your profit margins? In that case, you may want to focus your survey on the customers that spend the most on your business. Finding ways to make high-spending customers content may give you an excellent return. Alternatively, you may decide to focus your survey project on whether your local SEO has attracted customers.
Write your customer satisfaction survey questions.
Now that you have clarity on your goals, it is time to write your questions. According to Survey Monkey, a survey software company, it is best to focus your survey on closed-ended questions. An example of a closed-ended question would be: “How many times have you bought from our business in the past 12 months?” However, this kind of question may not give you the ideas you need to improve the customer experience.
At the end of the survey, consider asking one or two open-ended questions to understand better what your customers like. Encourage customers to think creatively with a question like this: “If you could change anything in our business, what would you improve?”
Tip: Reduce your need for note-taking by using call recording, but make sure that you ask for permission first.
Test the survey with a small group of customers.
With your list of customer satisfaction questions, make a few test phone calls to customers. The purpose of the test is to discover if any of the questions are unclear. If you receive confusing answers, revise the question to make them clearer.
Train employees on how to gather survey responses.
Consider running a few training phone calls for your employees. Ask them to call you or other employees in a role-playing scenario. Making a few practice calls will help your employees become more familiar with the questions. Besides, practice phone surveys will help employees learn how to record survey responses accurately. Once the training is complete, give your staff a list of customers to call and let them get started.
Review the survey responses for insights and follow up with customers.
After all of the survey responses are in, schedule time to review the results. In particular, look for patterns in the results. If a large number of people gave low scores to your website, you may need to make improvements. Also, review the survey responses received in the open-ended questions. You might be pleasantly surprised at what customers tell you.
Follow up with customers after the survey when needed.
A phone survey lets you gather rich insights because you can quickly ask follow-up questions. However, merely gathering survey responses may not impress your customers very much. Instead, offer to refer problems to the business owner for improvement or offer to enter the respondent in a drawing for a gift card. That is a much more compelling improvement! By addressing problems and issues when they arise, you stand a much better chance of winning additional loyal customers.