With customer relationships top of mind for businesses, it’s no surprise that 73 percent of consumers point to experience as an important factor in their purchasing decisions. In fact, 65 percent of U.S. consumers find a positive brand experience to be more influential than great advertising.
It’s important that no stone is left unturned when it comes to perfecting how your brand interacts with customers. There’s one major aspect of the experience that’s often overlooked: shipping. From delivery estimates and package tracking to shipping software and returns, shipping facilitates many interactions between you and your customers that can have a serious impact on how consumers perceive your brand.
Here’s how to use shipping to improve your customer experience and keep customers coming back for more.
Showcase Your Brand in Shipping and Order Confirmation Emails
Did you know that shipping confirmation emails are opened 1.5 times on average? They’re a no brainer for fostering customer relationships.
When you send these emails, consider:
Including a link to the order tracking page, since emails with links have two times the click rate than confirmation emails without them.
Adding your brand name in the subject line, since that has a 7 percent increase in unique open rates compared to emails without it.
Offering extra perks. For example, click-to-open rates are 16 percent higher for confirmation emails that include invitations to join loyalty programs.
Shipping confirmation emails are some of the most popular communications between a business and consumer. Test the above tips for yourself to see if they boost your post-purchase customer engagement.
Offer Peace of Mind with Seamless E-commerce Returns
Since 66 percent of shoppers look at a retailer’s returns policy before purchasing, it’s worth revisiting your policies. Make sure to include your return policy in a prominent location on your website. You want to ensure potential customers can easily find it, so they feel comfortable making a purchase.
You also need to determine how you’ll charge for returns, if at all. Customers who received free shipping on returns increased their purchases over the next two years by 58 to 357 percent.
While free returns may not be in the cards for everyone, consider offering an expedited shipping service, like USPS Priority Mail Express, to deliver your packages. Then, provide a slower service, like USPS Priority Mail, to affordably return unwanted items.
Streamline Your Shipping and Customer Support Tools
When your customers call in with support questions, it’s critical that all of your small business tools talk to each other.
Find a shipping solution that provides both a web app and a shipping API, so you have more options to connect your tools. For example, Shippo powers Trello’s Package Tracking Power-Up functionality. That means that anyone using the tool can enter a package tracking number to follow a shipment’s progress and find historical information right from the Trello card instead of going to the carrier’s website to manually enter information. Trello helps retailers keep an eye on their most important packages, even adding a red badge to any package that’s not progressing on schedule.
With a shipping API, you can integrate all shipping data with the customer support software you use, so that the CS team can find all of the information it needs in once place. Then, it can find information about the product, time of purchase, shipping service level, tracking information, and more to swiftly answer customer questions. The result? A happy CS team and even happier customers.
Shippo is an easy-to-use shipping software with a web app and API that helps businesses print shipping labels, create return labels, track packages, and much more. You can find more tips for online retailers on Shippo’s e-commerce and shipping blog.
Anthony Hizon is a Senior Product Manager driving development for Ooma Home Security. He also managed development for Ooma Internet Security and Ooma’s integration with IFTTT. Anthony holds an MS in Management Science and Engineering and a BS in Electrical Engineering both from Stanford University.
Taking care of our homes and the people inside them has never been more important than during this strange new era of Covid-19. We’re all spending more time at home and that’s changing our priorities for do-it-yourself (DIY) smart home security systems.
The original home security systems, installed by professional alarm companies, were only intended to protect homes from intruders and fire when the occupants were not at home or were sleeping. They weren’t of much value when people were home and awake.
DIY smart home security systems, such as Ooma Smart Security, at first replicated the functions of traditional security systems – although at a lower cost for installation and operation.
What gives these systems their intelligence is the ability for users to easily configure and control them, typically through a mobile app on their smartphone. The sensors themselves are inexpensive and wireless, so they can be put anywhere in the home. This also opens up the category to renters, who couldn’t sign up for traditional security systems that required drilling holes in walls, running wires and installing non-removable sensors.
But once customers got their hands on these new systems, something unexpected happened.
Because DIY systems give people the freedom to put sensors anywhere, they came up with new uses that experts couldn’t necessarily predict — many of which have gained new relevance with shelter in place. A door/window sensor, for example, could send an alert to Mom and Dad when a toddler is opening the nursery room door and might be wandering around the house. A water leak sensor could detect when the hose breaks inside an overworked washing machine. A motion sensor could confirm that an elderly parent, living on the other side of town, got out of bed this morning and went into the kitchen to make breakfast.
These are illustrations of how smart home security provides awareness of what’s happening at home, beyond the traditional mission of protecting against fire and break-ins.
Ooma has been working for several years, well before the pandemic, to add awareness features to Ooma Smart Security. Here are a few of the most important ways we keep people connected to their homes:
— Audible alerts. We don’t always carry our smart phones with us, especially at home. That’s why Ooma Smart Security provides audible alerts through the speaker in its base station as well as through Ooma HD3 handsets for customers who also have Ooma Telo phone service. The alerts are specific, such as “Front door is open” or “Motion detected in hallway,” providing instant updates on what’s happening throughout the home.
— Negative alerts. Sometimes it’s just as important to know when an event isn’t happening and when it does. For instance, if the bedroom door in an elderly parent’s home hasn’t opened by 8 am, adult children need to know because it could indicate a health emergency. Or the front door not opening by 11 pm could indicate a teenager who’s ignoring a parental curfew. Ooma Smart Security can be programmed to deliver such negative alerts.
— Phone call notifications. Alerts from a smart home security system are only helpful if you notice them right away. Many systems only provide alerts through their smart phone apps, which can be easy to miss. Ooma gives the option of receiving an automated phone call on multiple lines, increasing the odds that at least one family member will be immediately aware of any emergency.
— Water leak alerts. The biggest financial risk for most homeowners isn’t burglary or fire – it’s water leaks. Washing machines, hot water heaters, dishwashers, sinks, toilets, basement sump pumps and even fish tanks can start leaking, causing many thousands of dollars in damage to floors, carpets, furntiure and foundations. Many water leaks are small enough to not be immediately noticeable. Yet most smart home security systems don’t provide water leak sensors. Ooma offers a water leak sensor for just $29.99, making it affordable to guard against leaks at multiple spots in the home.
— Customizable modes. One of the strengths of smart home security systems is that users are in control of how the system works. But not all systems are created equal. Ooma Smart Security allows users to select individual sensors to include in each mode – such as Home, Night, Away and Vacation – rather than grouping sensors together in zones. For example, users can decide to disable all but one motion sensor in Home mode and turn on all motions sensors in Night mode except the one in the upstairs hallway near bedrooms.
Of course, we haven’t neglected the need for connection when users are away from home. For those times when the house is empty, Ooma offers:
— Remote 911. When there’s a real emergency at home – such as a fire or break-in – every minute counts in reaching first responders. Many smart home security systems give instant notifications of trouble to the user’s phone, but don’t give any assistance in the crucial next step of calling for help. Ooma is the only complete smart home security system to offer remote 911. With the Ooma app, users can place a call to their local 911 operator – from anywhere in the world – that comes through as a call from home, with the home address displayed on the operator’s screen. This can get help on the way significantly faster than having to call the regular phone numbers for the fire or police departments, which typically aren’t set up for emergency response.
— Geofencing. Up to half of the homeowners with traditional home security systems stop using them after a few years, often because of the hassle of turning on the alarm every time they leave home and entering a code every time they return. Ooma eliminates this headache with automatic arming and disarming – the system turns itself off and on based on the position of family member’s mobile phones – also known as geofencing. Many other smart home security systems don’t offer this key feature, which means they could be abandoned over time.
— Professional monitoring. When away from home, there are inevitably times when smart phone alerts won’t work, such as when the phone is muted or the user is asleep. Ooma Smart Security provides the option of professional monitoring with trained agents working 24/7. The agents call the user whenever there’s an emergency at home. If the user doesn’t respond, the agents immediately contact first responders.
You don’t have to take my word for all of this. Our customers frequently tell us how Ooma Smart Security has helped them. A few recent stories:
“Using the Ooma water sensor at a floor drain in the basement sent me a warning that our main drain line was backed up. The warning came in as soon as it occurred, which allowed me to address the issue before it became a major mess.” – Karl P.
“Added a sensor to the back door because we have a pool and don’t want the kids in the backyard without us knowing.” – Melanie S.
“I put one of the door sensors on our refrigerator door set to alert me if open more than a few minutes. A few weeks ago, I was out and got the alert. I called home and told my wife that the fridge door was left open, she closed it and nothing was spoiled!” – Bob W.
“Warns me if my pooch goes out the doggie door when the garage is open.” – Thomas T.
“Some time ago I was at work and got notified I had a water leak in my house. I quickly went home, to investigate. Ends up my humidifier water supply had sprung a leak. If I waited much longer the water supply hose could have burst and it could have been a much worse situation. It was great that I prevented a lot of water damage by being notified early.” – Douglas T.