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Tech Trends: Using Video Security When Selling Your House

If you’re selling your home, you may be concerned that potential homebuyers will lift some of your valuables while they’re looking at the space. It’s not uncommon, and many real estate agents suggest taking reasonable precautions such as hiding jewelry or securing financial documents.

home security Wi-Fi camera

Increasingly, homeowners are protecting their homes by using Wi-Fi security cameras to monitor their spaces. So, if a family heirloom does go missing, you can review video footage to help you recover it.

However, video and audio monitoring technology has had additional benefits. It’s providing homeowners with key insights into the true opinions of the potential homebuyer. For example, did the buyers swoon over your newly updated kitchen only to play hardball during negotiations? Footage from a security camera can give you insight into how much leverage you actually have when making a counteroffer.

Advancements in Video and Audio Monitoring

Citing a NerdWallet survey conducted by Harris Poll, USA Today said that 15 percent of home sellers have already used security cameras to monitor potential homebuyers, and 67 percent of home sellers would use security cameras during a house sale if the equipment were already installed.

Home sellers may be deterred by the perception that it’s difficult or expensive to add security monitoring to a home. This may have been true when the only option was hard-wired cameras with long-term service contracts, but the technology that’s currently on the market has made video security both accessible and flexible. In fact, it’s so easy to install video security that people are adding cameras to their hotel rooms while they’re traveling.

monitor video from mobile device

For example, the Ooma Butterfleye is a smart Wi-Fi camera that can run on battery and let you remotely monitor video and audio from your mobile device. With remote access, you can monitor what’s happening, analyze reactions, and even download video clips to your computer, so you’ll be organized during contract negotiations.

Gathering Intelligence About Your Home

In addition to learning about a potential buyer’s true opinion, the information gained from video monitoring can offer strategic intelligence for those who are facing a particularly difficult market or for houses that have been listed for a long time.

monitor home buyer reactions

By seeing how a newcomer interacts with a space that you’ve grown accustomed to, you’ll be able to accurately identify your home’s weaknesses.

Many home staging professionals will be able to advise you about reducing clutter or other ways to maximize buyer appeal. However, video monitoring can provide you with real buyer reactions so you can make informed decisions about investing in home modifications. For example, potential homebuyers could be repeatedly distracted by a light fixture instead of focusing on a room’s recent updates.

Is It Legal to Use Video Monitoring?

The Wi-Fi-enabled smart security cameras of today weren’t even on the market five years ago, so there are still gray areas about what’s legal and what’s polite regarding video monitoring. Some real estate agents are increasingly recommending that sellers disclose monitoring devices, either by posting a notice in the house or by informing brokers.

The laws vary by state, and to help homesellers know what’s permitted, the National Association of Realtors has compiled a state-by-state summary of video and audio monitoring laws.

Ooma Butterfleye Camera Can Help with Your Home Sale

The Ooma Butterfleye camera can give you the edge with remote access to video and audio monitoring. The tech specs of the Ooma Butterfleye are outstanding. Equipped with full 1080p HD video, it has 120-degree field of view, low-light high sensitivity, passive infrared detectors, and much more.

One of the features that set apart the Ooma Butterfleye from the market is its advanced facial recognition capacity. Powered by artificial intelligence, the device can build facial profiles to help you quickly tell the difference between someone you know and someone you don’t.

The Ooma Butterfleye also works as part of the Ooma Home security ecosystem so you can network together a series of door/window sensors, motion sensors, garage door sensors, and smart water sensors that can help prevent flood damage. Additionally, you can set up triggers between devices so that if the motion detector goes off, for example, it could trigger camera recording.

The Ooma Butterfleye camera starts at $199.99, and it’s completely free to access seven days of cloud storage with the Ooma Butterfleye Monitor plan. To take full advantage of the device’s cutting-edge technology, the Ooma Butterfleye Home Secure plan costs $9.99 (a flat fee for up to six cameras) and provides full access to the camera’s facial recognition technology, geofencing for automatic arming/disarming, two-way audio, and more.

Learn more about how the Ooma Butterfleye can help you intelligently monitor your home at https://www.ooma.com/home-security/butterfleye-security-camera/

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Thad White

Thad is the Director of Product Management at Ooma, responsible for driving great user experiences across Ooma’s portfolio of hardware devices, mobile apps, and services. Thad has more than 20 years experience building and managing consumer tech products at leading tech companies including Yahoo!, BlackBerry, and 3jam (acquired by Skype). He has worked on messaging and communications products used by hundreds of millions of people worldwide. Thad holds a BA from Rice University in cognitive science and linguistics.

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