Rich Buchanan (CMO) left Ooma!

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allo
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Re: Rich Buchanan (CMO) left Ooma!

Post by allo » Mon Feb 08, 2010 7:28 pm

amoney wrote:I dont think prospective customers will give a hoot about the change. What currently is really upsetting customers are features that are not working. Generally the mass population returns such products to the stores. There are only so many technical savy customers that can tolerate a beta product. Ooma can not survive on those customers alone. At least I hope there not banking on that.
It is not the change itself which will scare people... it is the perception that ooma is not quite there yet to be fully trusted and to buy their product... usually when there is personnel change that often, it may imply that things are not going smoothly!
One doesn't have to be technical savvy to sense that something is not going right... specially when it involves someone in charge of marketing and product development!
.

F4ith
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Re: Rich Buchanan (CMO) left Ooma!

Post by F4ith » Tue Feb 09, 2010 5:32 pm

Well I Just bought Ooma last week and I didn't know who is Rich Buchanan nor I care! If you worry the survival of a company just because a well known person left the company, you cannot be in the stock market! Also some one mentioned in the post that if you analyze Rich's career, he hops to a different company every 2 - 3 years. Now if there are several well known people left the company at the same time, I will be worry otherwise just chill =).

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Mike-o-Matic
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Re: Rich Buchanan (CMO) left Ooma!

Post by Mike-o-Matic » Tue Feb 09, 2010 8:20 pm

You're right, F4ith.

For example... How many CEO's has General Motors had in the last 12 months??!? More than Ooma, that's for sure.
Customer Since: November 2009.
Number Port: ordered 12/14/09; completed 01/07/10.
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trim81
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Re: Rich Buchanan (CMO) left Ooma!

Post by trim81 » Tue Feb 09, 2010 11:48 pm

Rich was a great Man, and a great asset to the company...he helped me MANY times on Twitter (well about 3-4 times, but they were fixed within 10-30minutes of the tweets)

Thanks Rich, you will be missed!

amarryat
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Re: Rich Buchanan (CMO) left Ooma!

Post by amarryat » Wed Feb 10, 2010 5:34 am

Mike-o-Matic wrote:You're right, F4ith.

For example... How many CEO's has General Motors had in the last 12 months??!? More than Ooma, that's for sure.
Was that supposed to reduce anyone's worries?

allo
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Re: Rich Buchanan (CMO) left Ooma!

Post by allo » Wed Feb 10, 2010 8:00 am

Mike-o-Matic wrote:...

For example... How many CEO's has General Motors had in the last 12 months??!? More than Ooma, that's for sure.
That is why everybody is rushing to buy a car from a bankrupt GM... because they have so much confidence in that co!

UrbanVoyeur
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Re: Rich Buchanan (CMO) left Ooma!

Post by UrbanVoyeur » Wed Feb 10, 2010 12:15 pm

From what I've read, Rich Buchanan is an early stage marketing specialist. He's not supposed to stick around. He's supposed get the word out early on, then be replaced with a stronger, longer term team, with greater skill depth

This is standard start-up up behavior. Eventually, most of the early stage team will be replaced with more experienced, specialized and highly skilled people in it for the long haul. Start-ups can only do this is they demonstrate viability - which I think Ooma is doing.

Do they have growing pains? Sure. All start-ups do.
Telo since November '09

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Mike-o-Matic
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Re: Rich Buchanan (CMO) left Ooma!

Post by Mike-o-Matic » Wed Feb 10, 2010 12:25 pm

amarryat wrote:
Mike-o-Matic wrote:You're right, F4ith.

For example... How many CEO's has General Motors had in the last 12 months??!? More than Ooma, that's for sure.
Was that supposed to reduce anyone's worries?
Hrrrm... you have a point there. Well, I meant to convey, with each CEO getting the boot, that didn't automatically mean GM was going to disappear overnight. Poor choice of example, I suppose :?
Customer Since: November 2009.
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Re: Rich Buchanan (CMO) left Ooma!

Post by Mike-o-Matic » Wed Feb 10, 2010 12:26 pm

allo wrote:That is why everybody is rushing to buy a car from a bankrupt GM... because they have so much confidence in that co!
Not to get off topic... but... It hasn't shaken my confidence any. I've bought many GM vehicles and will do so again.
Customer Since: November 2009.
Number Port: ordered 12/14/09; completed 01/07/10.
Hardware: one Hub, one Scout, one Telo.
Service Level: Annual Premier.

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Mike-o-Matic
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Re: Rich Buchanan (CMO) left Ooma!

Post by Mike-o-Matic » Wed Feb 10, 2010 12:30 pm

UrbanVoyeur wrote:From what I've read, Rich Buchanan is an early stage marketing specialist. He's not supposed to stick around.
+1 to this post. In fact, he even alludes to this being a factor in his departure, on his Tweets. "It’s time for Ooma to soar and for me to focus on a new project and build another world-class team."

On to the next adventure, and all that business.

On a related note: Did anybody express being worried about ooma's viability when "famous face" Ashton Kutcher said adios? Not a rhetorical question, I'm just wondering if that alarmed anybody.
Customer Since: November 2009.
Number Port: ordered 12/14/09; completed 01/07/10.
Hardware: one Hub, one Scout, one Telo.
Service Level: Annual Premier.

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