Rest assured that we are taking this outage very seriously. Discussions have already started on how to make the service resilient to a similar event in the future. ooma currently has one data center located in west coast. We have planned to light up a second data center in the midwest or east coast this year, and this outage has served as a stark reminder for us to get moving on that. This has also served as a good opportunity for us to re-evaluate our contingency and business continuity plans.
I highly recommend that you move the data center to Northern Indiana. This area has one of the highest unemployment rates in the country. We could really use a company like ooma in our backyard. We have highly skilled people that are ready and willing to work, low taxes and cost of living! You can email me for more info.
No I'm not a politician, I'm just some unemployed guy.
When something like yesterday's occurrence happens, you fire up a cluster of servers and you're back online with barely a hiccup. When your primary data center is back online, you execute a rolling shutdown and shunt traffic back to it. Works like a charm, and since you only pay for servers when you're actually using them (as little as ten cents per instance per hour), it costs next to nothing. For sixty bucks you could have had one hundred servers running yesterday for the entire six hours of the outage.
It's a lot cheaper than maintaining your own offsite/offline data center. It can help stabilize growth as well, as you can bring instances online during peak times (e.g., between 6am and 10pm in the US) and shut them down when they're idle.
I don't work for Amazon, I've just used their services in my professional and personal capacity.