Ooma Telo device - top view.

Ooma vs. magicJack

Ooma and magicJack are two of the most popular home phone options in the VoIP category. To help customers choose between these two competitors, we’ve compared pricing, features, contract terms, service reliability and other factors to help you make a well-informed decision about your home phone service.

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Plans and Pricing

Cost and plans are likely two major factors in choosing your residential VoIP phone service. Here is an analysis of plans and pricing between Ooma and magicJack.


Estimated magicJack cost:
$39/year, with a small discount available as an introductory promotion.

Estimated Ooma Cost:
Basic service is completely free (all you pay are applicable taxes and fees). Premier service costs just $9.99/month to get access to additional advanced features.

While Vonage offers cheap short-term costs, Ooma has been found to be a more affordable option in the long run.


Both Ooma and magicJack offer free activation and international calling plans that are much more affordable compared to traditional phone service providers. The biggest upfront cost with Ooma is the purchase of hardware, such as the Ooma Telo. However, this device works with existing phones. Both Ooma and magicJack also require no contracts with their plans.

To learn more about Ooma’s pricing, click here.


Features are also a big deciding factor when you’re looking at home VoIP services. With Ooma’s Basic service, you get the standard feature set you would expect: voicemail, caller-ID, 911 services, among others.Ooma also offers Premier Service for just $9.99/month that includes an expanded set of features, including 3-way calling, voicemail forwarding, and transferring your existing number. Both Basic and Premier customers can enjoy Ooma’s free calling app for iOS and Android, which lets you recieve calls and messages on the go.

While magicJack does provide many of the same features as Ooma, one thing that does differentiate the service tiers is smart home integration. Unlike magicJack, Ooma can connect to many smart home devices and solutions with Ooma Home. There are several smart home functions you can enjoy with Ooma, including:

  • Initiating phone calls through Amazon Alexa
  • Dialing your local 911 dispatcher, even when you are not at home.
  • Receiving notifications on your mobile phone when smart home security devices are triggered, such as a smoke alarm or water sensor.

More feature comparisons

Ooma Premier customers can also enjoy powerful call blocking tools to protect against telemarketers, spammers, robocalls, anonymous callers and custom numbers. Call blocking is more limited with magicJack. While you can block specific numbers, protection against telemarketers is limited to signing up for the national Do Not Call Registry.

magicJack comes with equipped with a number of popular features that Ooma also offers, like the ability to receive phone calls on your smartphone, call waiting, voicemail, call forwarding, and conferencing. However, compared to the advanced home VoIP features that Ooma has, magicJack is more of a standard, run-of-the-mill option.

Customer Service and Quality

Ooma has a consistent high ranking with homeowners when it comes to call quality and customer service. In addition to stellar customer reviews, PCMag named Ooma an Editor’s Choice, citing a no-hassle setup, low cost, clear voice quality, and easy-to-use web interface.

While magicJack offers competitive costs and plans, PCMag gave magicJack only two stars, specifically citing poor customer service and excessive upselling. For tech support, it was the lowest ranked service, as the company only offers support via chat or email with no phone support.

In contrast, Ooma is one of the few home VoIP providers that offers 24/7 chat support and phone support from 9 a.m. to 9 p.m. Monday-Friday, and from noon to 9 p.m. on weekends. Personnel also keep customers informed of any service disruptions, and works to solve any issues quickly and painlessly.

Although Ooma and magicJack provide low-cost home VoIP service, magicJack’s poor customer service makes Ooma the winner when comparing the two companies. CNET cited the service with magicJack as a “tradeoff between price and reliability.” Although Ooma may require you to purchase equipment upfront, in the long run, you will get a better value in the long run with great customer service along the way.

Telo Pro in black.

Ooma Telo

The original Ooma Telo is hardwired to your internet router. So if you can locate your Ooma Telo close to your router, this is the one for you.
Phone service – $0.00/mo*
Ooma Telo –

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*Pay monthly taxes and fees. Check here.

Telo-Air home phone.

Ooma Telo™ Air

Go wireless with Ooma Telo Air. This model has all the features of Ooma Telo but connects through your WiFi, so you can display it anywhere within range without wires getting in the way.
Phone service – $0.00/mo*
Ooma Telo Air –

Shipping – Free


*Pay monthly taxes and fees. Check here.

Ooma Telo 4G

Ooma Telo 4G

Get home phone service wirelessly with a high-speed 4G LTE connection. Perfect for homes without internet, or use as a backup in the event of an outage.
Ooma Telo 4G –

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*Pay monthly taxes and fees. Check here.

Check out our customer reviews:

Based on 1,972 reviews

Dec 09, 2019

I heard about Ooma at a presentation on cutting the cord. The presenter was very positive ...

Dec 05, 2019

I normally do not write reviews but when Roy from Ooma reached out, I had to respond. ...

Dec 03, 2019

I like the Ooma home phone system, however I understand it uses the Sprint towers and that ...

Robert Jones
Nov 11, 2019

So for the cost of a Ooma VOIP device I was able to begin the process of removing myself ...

Simon C.
Oct 23, 2019

Obviously, Ooma represent a huge discount over the price of a regular landline and it's ...

Miranda Flood
Oct 08, 2019

Customer service is impeccable. Clear and quality calls. Ooma has every feature that I had ...

Chuck S
Sep 20, 2019

I've had Ooma for about 5 years and love it. I have 6 or 7 friends that have converted to ...

Sep 18, 2019

Very easy to setup and use. The porting of my home phone number took only 2 weeks and ...

James Begg Jr
Sep 06, 2019

I've had my Ooma for a month and have experienced no issues. It was extremely easy to set ...

Slainte Mhaith
Sep 05, 2019

I've had my Telo for almost a month. After two weeks, decided to port my phone from a ...