Let me start with my apologies. It’s obvious that we weren’t clear enough about the changes we are implementing at Ooma and what the impact may be on you. So I’m going to try and break down each case for you and what the relevant changes are that may impact you.
Ooma Hub/Scout Combination Products (Includes all Costco.com purchase)
- Current Ooma Core Users
a. No changes to your current feature set including voice mail.
b. No annual regulatory recovery fee will be charged. - Current Ooma Premier Users
a. No changes to your current feature set.
b. No annual regulatory recovery fee will be charged.
c. If you are paying monthly for Premier, your monthly price will change to $9.99 from $12.99.
d. If you wish to buy an additional year of Premier at $99.99, you have until 12/31/09. - Current Ooma Premier Trial Users
a. No changes to your current feature set.
b. No annual regulatory recovery fee will be charged.
c. If you want to purchase an annual Ooma Premier subscription, you can do so until 12/31/09 at $99.99, after that the price will go up by $20 to $119.99. - New or Unactivated Ooma Hub/Scout Combinations
a. No changes to your promised feature set, includes voicemail and a 60 day Premier Trial.
b. If you want to purchase an annual Ooma Premier subscription, you can do so until 12/31/09 at $99.99, after that the price will go up by $20 to $119.99
c. No regulatory recovery fee will be charged
Ooma Hub Only Product at Costco Stores
- Current Ooma Core Users
a. No changes to your current feature set including voice mail. - Current Ooma Premier Users
a. No changes to your current feature set.
b. If you wish to buy an additional year of Premier at $99.99 you have until 12/31/09. - Current Ooma Premier Trial Users
a. No changes to your current feature set.
b. If you want to purchase an annual Ooma Premier subscription, you can do so until 12/31/09 at $99.99, after that the price will go up by $20 to $119.99.
c. The regulatory recovery fee applies per the original terms and conditions. - New or Unactivated Hub Only Prodcut
a. Voice mail is no longer included in Ooma Core.
b. Enhanced voice mail is available as a standalone option for $49.99 per year if you don’t want to purchase all the Premier features. Enhanced voicemail includes:- One touch access to voicemail, call screening
- Remote access to messages through any web browser or telephone
- Voicemail notifications to your mobile phone
- Voicemail mp3 audio file attachment sent to your email
- Send-to-Voicemail
- Do Not Disturb
c. If you want to purchase an annual Ooma Premier subscription, you can do so until 12/31/09 at $99.99, after that the price will go up by $20 to $119.99.
d. The annual regulatory recovery fee applies per the original terms and conditions
Ooma Telo Product
- Newly Purchased Telo’s
a. Includes US domestic calling, a free phone number, call waiting, caller ID and 911 service. Voice mail is no longer included in the base service of the unit.
b. Telo’s come with a free 60 day trial of Ooma Premier, which costs $9.99/mo or $119.99/yr.
c. Enhanced voicemail is available as a standalone option for $49.99/yr if you don’t want to purchase all the Premier features. Enhanced voicemail includes:- One-touch access to voicemail, Call screening
- Remote access to messages through any web browser or telephone
- Voicemail notifications to your mobile phone
- Voicemail mp3 audio file attachments sent to your email
- Send-to-Voicemail
- Do Not Disturb
d. Telo’s come with an annual regulatory recovery fee of $11.75 beginning the second year of service.
- Previous Ooma Hub Owners
a. Previous Ooma hub owners (Core or Premier), can move their accounts, phone numbers, and features to the new Telo service including voicemail, and will not be subject to the annual regulatory recovery fee.
b. The used Ooma Hub may be resold but will require a $59.99 reactivation fee to assign a new number and owner. When activated, the new account will be subject to the $11.75 annual regulatory recovery fee.
Some of you have asked what the regulatory recovery fee is for, so let me explain why we have implemented it. If you have ever looked at your mobile or landline phone bill, you regularly see fees and taxes applied that are typically 15-20% of the monthly bill. In other words, these fees can be quite significant. Here at Ooma we, like every other phone service provider in the US, have to charge a fee to cover taxes, regulatory recovery fees, and other costs related to our providing phone service to your local service address but to our knowledge our charge is significantly lower than what others typically charge. We’ve tried to maintain this cost as low as possible and it is less than $1 per month. While this is not a huge cost to provide you phone service, we realize we did not ask any of our current customers to bear this fee at the time they initiated service, so we’re not asking out current subscriber base to pay this regulatory recovery fee.
Thank you,
Rich Buchanan



(24 votes, average: 3.46 out of 5)
I bought my ooma sytem about 8 months ago, and from day one I loved it. The voice quality is excellent and I thought the price upfront (although a little steep at first) made sense and looked like a bargain in the end. I started advocating to all my family and friends about how good and advantagious the system would be to all of them. Let’s face it, we all bought the system because we saw it as a cheaper alternative to the other options available elsewhere.
I understand that these “new” changes do NOT affect me, but I believe I can no longer recommend this product to my friends and family as I did before.
With the new T.O.S., and the new “charges”, additional “fees” and reduction in overall services offered, ooma is no longer the clear advantagious choice out there.
One thing I noticed for example, all other phone companies out there DO NOT charge for calls made to Puerto Rico, as it is considered U.S. Territory, but you do, for about 5 cents a minute. Not bad I thought, since I figured you have to make some money somehow in order to stay in business.
Which bring me to the next point……………..Why cut on VOICEMAIL???? Voicemail is as basic as the phone line itself.
To be honest, people can probably purchase one of those multiple handsets which already include voicemail. But that’s not the point. The point is that when you reduce services, and increase fees, and STILL maintain the tag line “UNLIMITED FREE CALLING” it feels like you are lying and now are entering into the “greed” mode, which not only your current customers can see, but also the potential customers that you need to attract in order to stay in business as well.
**Could you maybe reduce the “UNLIMITED” minutes from 5,000 back to 3,000 or 4,000 and offer voicemail instead to the new accounts in order to offset expenses?**
**Could you make it advantagious for someone to purchase “PREMIER” yearly vice monthly? (i.e $11.95/mo versus $120/yr)**
Just some ideas.
I would really like for you to carefully review how you continue to market the company from this point forward. All of the people in this blog agree that your product is a very good one, so no problems there. But don’t forget that the reason we bought into it was for our advantage. You take that away from us and we will just simply stop using your product and move on.
I would almost guarantee that if your pricing structure becomes reasonable, we would support it since we do not want to see you fail. I would realy like to return telling my family and friends about the great product that you offer.