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ABM Marketing Manager (Enterprise)

Job Title: ABM Marketing Manager (Enterprise)
FLSA Classification: Exempt
Department: Marketing
Location: Sunnyvale, CA or Vancouver, Canada
Reports to: Ken Narita

Summary:
This role will own an array of account based marketing programs that drive demand amongst Mid-Market and Enterprise prospects. It will own the development, execution, and analysis of these programs and is an exciting opportunity to collaborate with world-class marketers. The cross-section of programs will run the gamut between online and offline; prospect and customer; net new and existing leads.

Essential Duties and Responsibilities:

To be successful in this role, the Marketing Manager will need to be:

  • Proactive in their approach; leaving no stone unturned to be considered
  • Thorough in their thinking; considering the impact of every event – e.g. when a lead enters the system, how it progresses, etc.
  • Empathetic in understanding the needs of our prospect-technical audiences
  • Detailed in planning and review documents to cover the aspects that matter most
  • Responsive in a fast-paced environment to internal communications and to pivot programs when needed.
You’ll:
  • Lead these programs within a demand waterfall. With a thorough understanding of MQLs and managing to funnel conversions, this role in any program executed will need to plan and analyze from that construct.
  • Be an expert ABM Marketer. You’ll work directly with direct and channel sales to develop and execute ABM programs that addresses objectives, goals and strategies.
  • Be a content creator. You’ll need to roll up your sleeves and sometimes put pen to paper to develop collateral, presentations, playbooks, email campaigns, etc.
  • Have implemented traditional marketing tactics. We believe in integrated marketing and so all tactics including DM, print, sales drop programs, etc. need to be considered into the mix.
  • Collaborate on field marketing programs. Velocity is key here to proactively plan pre-event, at-event, and post-event activities to squeeze the most juice out of any event or association sponsorship.
  • Consistently report/analyze results. Having a keen sense for data and have actively worked in systems like SFDC and Marketo will drive our results even higher.
  • Support VAR marketing programs. The expectation here is to be able to collaborate with the Channel to further drive Mid-Market/Enterprise revenue through primarily nurture programs.

In summary, you’ll work with work with cross-functional teams to meet and exceed OKRs and be a key contributor to define and manage budgets. Measuring, analyzing and reporting on the impact of Marketing on sales pipeline revenue (marketing sourced and influenced) is part and parcel with the role and should not be a surprise to you. You’ll partner with Digital, PR, Customer Marketing teams to drive success. If you crave high velocity, if rolling up your sleeves is how you wake up, then this is the role for you.

Required Experience & Qualifications:

  • 5 years of experience in Mid-Market and/or Enterprise Account based marketing
  • Ability to define strategies based on goals & data, and translate into actionable test & implementation plans.
  • Results Oriented: Passion and drive to dramatically grow business results.
  • Innovative: Generates new ideas to push the bounds of marketing.
  • Analytical: Solid analytical, “test & learn” mindset and continually assesses KPIs to monitor business performance.

To apply, please submit your resume electronically to careers@ooma.com.

(We will accept your resume in either one of the following formats: RTF, DOC, PDF, TXT)

Ooma™ is proud to be an Equal Employment Opportunity employer.

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