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Cutting the Cord in the Workplace – 5 Essential Cord-Cutting Tips for Small Businesses

Digital D-Day

Homeowners aren’t the only customers contemplating whether or not to cut the cord. Small business owners are also ditching their landlines and going wireless thanks to new wireless gadgets and mobile devices.

If you’re still on the fence about whether or not it’s time to cut the cord in the workplace, here are five essential tips to go over before making an impulse decision.

 

 

1. Review the pros and cons.

Before you make the decision to cut the cord, you should first weigh the pros and cons of cutting your landline service.

Pro: Your business will save money.

No surprise here. A landline with basic features can cost you between $15 and $30 per month. And that’s just for basic service.

Even if you bundle your phone service with your cable or Internet, you’re still looking at an expensive bill that costs around $165 a month.

There are a number of free services that allow you to make calls to anyone in the world. However, there are also VoIP services like Ooma that come equipped with features specifically designed for the small business owner. These features include everything from a virtual receptionist to conferencing, extension dialing and music-on-hold for just $19.95 a month.

Con: Quality and emergencies.

Business owners who rely solely on mobile devices have claimed that they sometimes experience sound quality that isn’t as clear as a landline. There’s also the possibility that calls can get dropped. And what if the power goes out? Your wireless device is useless — and so is your smartphone once the battery is dead.

While this is definitely a concern, VoIP companies are working on improving their sound quality. Ooma offers its patented PureVoice HD technology to deliver crystal-clear calls through your high-speed Internet. Ooma also syncs with your mobile device, so you’ll always have access to a phone no matter the circumstances.

Pro: You increase mobility.

We’ll dive more into the topic later, but when you cut the cord, you are able to increase your mobility. This doesn’t just mean having phone access when you’re out of your office, but also within your home.

Instead of having to work in a location that isn’t the most productive, you can now select a better spot for your office. This is especially true if you work from home and only have a landline in your kitchen or living room. Katie Mazzocco, founder of Full Spectrum Productivity, suggests you select “a quiet, low-traffic area of the house,” as well as “a room with a door.” Mazzocco adds, “You get extra bonus points if the space inspires and uplifts you. A sunlit room also gets extra bonus points.”

Cutting the cord gives you this opportunity.

Con: Landlines are susceptible to spam.

Even if you’re on the Do Not Call Registry, telemarketers have been able to get around this. When you’re trying to prevent distractions, constantly receiving calls from telemarketers is a nuisance.

Unlike landline providers, online phone companies and VoIP services have robust blacklisting capabilities that prevent spammers and robocallers from interrupting your workday.

2. Make sure you have the right “broadband” speed.

For you to effectively cut the cord, you need to have the proper broadband speed. The FCC suggests that this is around 25 Mbps/3 Mbps.

This probably isn’t a concern for offices located in more populated areas, but rural business owners may not have access to these broadband speeds. In fact, 55 million Americans, or about 17% of the population, lack access to advanced broadband.

If you do have access to this speed but haven’t changed your plan, make sure you do so as soon as possible.

3. Select the right services.

Do your homework when selecting services that can help your business cut the cord.

The first service to investigate is your Internet provider. Compare prices and the broadband speed that each provider offers. Don’t settle on the first offer. And crunch the numbers if you’re offered a bundle “deal.” It may sound inexpensive initially, but as mentioned earlier, it can end up costing you more in the long run.

The second service you have to consider is for your mobile devices. Again, compare limited in the features they offer, as well as sound quality. Remember, free doesn’t always mean it’s better.

4. Create a wireless office.

Michael Mehlberg, co-founder focused on technology and business development for Modern da Vinci, recommends that your office has everything in reach. “Pens, paper, computer, printer, files, research books and anything else you need to get your job done. Even the smallest hurdle can cause hours of procrastination.”

Thankfully, there are more than enough gadgets to make sure you have everything in reach, as well as keep your office organized.

These gadgets include:

5. Go mobile.

As previously mentioned, one of the greatest advantages of cutting the cord is the ability to be mobile. This means you can make or receive calls no matter where you are.

Ooma, for example, offers a mobile app you can install on your smartphone so you’ll never miss an important business call when you’re not in the office.

Have you cut the cord in your workplace? If so, share your experience with us in the comment section below.

Source List -

http://money.usnews.com/money/personal-finance/articles/2015/10/08/is-it-finally-time-to-get-rid-of-your-landline

https://www.ooma.com/office/

http://support.ooma.com/home/personal-expanded-and-community-blacklists

http://www.pcmag.com/article2/0,2817,2476015,00.asp

 

 

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Ken Narita

Ken Narita’s marketing career spans two decades helping businesses large and small grow. Whether it’s been advising emerging startups, guiding clients from the agency side, or currently, leading SMB marketing at Ooma, Ken has always taken an empathetic approach to addressing goals, gaps, and opportunities. Previously at TriNet, from 2011 to 2017, he grew and led the revenue marketing team through a period of rapid change and growth where net service revenue consistently grew in a range of 15-20% per year and reached $650 million at the end of his tenure. Ken has led demand generation, field marketing, customer marketing, and marketing operations teams and enjoys the ability to integrate campaigns across all functions to drive results.

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