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5 Communications Innovations for Your Hospitality Business

hospitality phone system
Your hospitality company may be relying upon an older PBX phone system that you’ve had since you launched your business. However, cell phones haven’t been the only communications innovation over the years. Even when legacy business phones work just fine, updating to an innovative telephone solution can have a significant impact on your hospitality business.

We’ve rounded up the top five communications innovations that can help your business streamline operations, provide better service, and increase your bottom line.

Use Tech to Improve Customer Service

Ooma Office improves customer service

A business VoIP phone system (Voice over Internet Protocol) harnesses your internet connection to securely transmit phone calls. With VoIP, small businesses have access to big business communications tools. For example, with the Ooma Office phone service, all users can access 35+ calling features including extension dialing, ring groups, music on hold, conference bridge, and more.

In particular, VoIP phone service can help you provide better customer service, a key component of achieving positive customer experiences. In the 2018 ACSI Travel Report, highly ranked customer experience benchmarks in hotels include ease of making a reservation (85%) and call center satisfaction (83%).

One way to target these customer experience aspects is to make it easier for customers to connect with staff. By using the ring groups feature of Ooma Office, you can leverage technology to help callers connect with a person rather than being sent to voicemail or placed on hold.

Here’s how it works. After establishing the series of people in a ring group, you then decide if you want the phone numbers to ring consecutively or sequentially. For a group of reservations staff, phones can ring consecutively so the first available person can pick up. Alternatively, consecutive ring patterns can automatically ring phone numbers sequentially until a call is answered.

Add Mobility Without Buying New Hardware

The mobility of your staff is increasingly important to running a successful business. Managers need to be accessible even when they’re not on-site, and your phone service needs to be accessible to off-site managers, housekeeping staff, delivery drivers, and remote employees.

To help your staff stay connected and in sync, you don’t need to purchase cell phones for staff, nor do you need to have staff use their personal cell lines for work calls.

Instead, VoIP offers an innovative solution that gives employees full remote access to their work phone. When an employee installs the Ooma Office free calling app (iOS, Android) on his or her personal device, the add-on phone line lets the employee access the work phone from a mobile device to place outgoing calls, receive incoming calls, and have one-touch voicemail access.

According to the Pew Research Center, 77 percent of American adults own smartphones. Creative business owners can provide staff with complete remote telephone access without having to purchase additional hardware.

Automate When Possible

Maximizing your staff time is critical to success in the hospitality industry. That’s why many hospitality companies appreciate features such as Ooma’s virtual receptionist, which automates the process of routing incoming callers to the correct extension. With this service, incoming callers to a hotel can select the extension that they need, such as reservations, events, or catering.

Letting the caller choose the extension saves your receptionist the staff time of fielding all incoming calls so he or she can focus on providing better customer service. It also provides callers with more freedom to get through to the phone extension they need without encountering the dreaded, “please hold.”

Included with your phone service, the virtual receptionist is helping many industries work smarter by leveraging technology.

Change Phone Providers

On average, hotel chains spend about 4 percent of revenue on telecom, according to IBM’s industry report, Hotel 2020. At Ooma, we think you should have access to advanced telephone technology at affordable rates.

Ooma Office‘s comprehensive business phone service with 35+ features costs just $19.95 per user. Our customers report that they saved $6,185 over three years after switching to Ooma Office, excluding hardware, taxes, and fees.

With savings like that, we prove that you don’t need to spend more to get more.

Ease of Setup and Use

There’s a big market for gadgets and services that save you money or time, but these supposed solutions may cost your business in other ways. It could be increased demand on your IT team to install or troubleshoot tech problems. It could be the increased frustration from users who face complicated tools that don’t provide substantial value.

While choosing a user-friendly communications system may seem like a minor benefit, ease of use can result in significant time savings and help prevent unexpected labor costs.

Business News Daily said, “What makes Ooma Office an ideal phone system for very small businesses is how simple it is to install and use,” noting that it takes just 20 minutes to set up.

The Ooma Office phone system has been widely recognized for its high-quality service and satisfied customers. When PC Magazine named Ooma as the #1 VoIP business phone in the industry, it cited the service’s very high reliability, low need for tech support, and high customer satisfaction rates. The industry average for customers who are likely to recommend the service is 53 percent, yet Ooma had the highest score of all providers surveyed, with 89 percent likely to recommend the business phone service.

This top ranking is not a fluke. Ooma has consistently been providing businesses with high-quality and user-friendly service. For the past five years, Ooma Office has been named the #1 phone service in PC Magazine’s Business Choice Awards.

Ooma provides high-quality phone service

Learn more about Ooma Office phone service at https://www.ooma.com/office/small-business-phone-systems/

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Ken Narita

Ken Narita’s marketing career spans two decades helping businesses large and small grow. Whether it’s been advising emerging startups, guiding clients from the agency side, or currently, leading SMB marketing at Ooma, Ken has always taken an empathetic approach to addressing goals, gaps, and opportunities. Previously at TriNet, from 2011 to 2017, he grew and led the revenue marketing team through a period of rapid change and growth where net service revenue consistently grew in a range of 15-20% per year and reached $650 million at the end of his tenure. Ken has led demand generation, field marketing, customer marketing, and marketing operations teams and enjoys the ability to integrate campaigns across all functions to drive results.

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